"Imperial Palace of the Ming and Qing Dynasty" to become China's best known brand

The name of the world-famous Imperial Palace of the Ming and Qing Dynasty, the Forbidden City, has become China's most famous brand, confirmed the Trademark Office under the State Administration for Industry & Commerce.

The Forbidden City is now not only a UNESCO World Heritage site but a brand name for cultural services provided by the Palace Museum such as tourism, art appraisal and educational exhibitions.

The Palace Museum applied for fifteen trademarks including "Forbidden City" and "Imperial Palace of the Ming and Qing Dynasty" to the Trademark Office, and all applications were accepted.

The Forbidden City has becomes the first cultural site or museum in China to register a trademark.

By People's Daily Online